From the carefully selected trees, deep in the cold and mystical European mountain forests, we find the Silver Fir branch. The extract derived from this salubrious branch consists of 37 different ingredients, most of which are polyphenols. Polyphenols are a type of compound, found in abundant quantities in plants and other plant-based foods. They are primarily known for their antioxidant properties coupled with countless health benefits. So when you find a plant that’s made up of various polyphenols (70% to be exact), you know you’ve struck gold.
So how does the Silver Fir extract work?
The silver fir extract consists of polyphenols, and if you want to impress your friends even more, you can say that these polyphenols are flavonoids, phenolic acids and lignans. We won’t bore you with the scientific dribble (apologies to all the chemistry lovers), but we will say that these are some good polyphenols. These polyphenols have been found to protect the heart and blood vessels, preventing cardiovascular diseases – a sign of ageing. But it doesn’t stop there. Collectively, they possess antibacterial, anti-cancer, anti-inflammatory and especially antioxidant properties.
Our bodies are threatened by free radicals, every single day. These sources of free radicals include cigarette smoke, air pollution, chemicals, ozone, and many more. But just why are they so dangerous? Well it’s because these atoms are unstable and by that we mean that they do not have a full outer shell of electrons. In an attempt to fill their outer shell, they react with pretty much anything that comes in their way. So when a free radical couples up with a single oxygen atom, the result is shit (also known as oxidative stress). Oxidative stress can greatly damage cells in the body, which eventually leads to disease and causes, what up till now, has been known as ‘natural ageing’.
Let’s change the concept of natural ageing, and let’s focus on how we can delay ageing. First step to eternal youth? Silver Fir extract.